Contents 12/2021

The purpose of the article is to assess the relationship between the food industry in Poland and abroad during the COVID-19 pandemic. The subject of the study was the Polish export of food industry products, the activity of foreign direct investors in the food industry in Poland and the activity of Polish enterprises in the food industry abroad. The analysis covers the years 2011-2020, however, special attention has been focused on the period of the pandemic. The study showed that despite unfavorable external conditions, Polish food exports continued their upward trend. Contrary to previous concerns, the involvement of foreign direct investors in the food industry has increased, and Polish companies have also showed investment activity in this industry abroad.

KEY WORDS: foreign direct investment in Poland, Polish direct investment abroad, exports, food industry

Milk and milk products play an important role in the diet of both the general population and vulnerable consumers. The term „functional food” is not defined in the EU food law, however, it does not mean that products with health-promoting properties are not the subject of current regulations. Functional food undergoes general and specific regulations regarding both marketable quality and safety. For food business operators particularly important might be, the issues regarding the use of names reserved for milk and milk products, the rules of adding vitamins and minerals and other substances with nutritional or other physiological properties, as well as the rules for providing information about food to consumers, with particular focus on the use of the term of „probiotic”.

KEY WORDS: milk, functional food, probiotic, nutrition and health claims

Changing expectations, trends and customer behavior, as well as growing competition on the market require continuous improvement in the effectiveness of sales of the products offered. A wide range of assortment available on the market, advertising that reaches the customer via various ways through television, radio, Internet, advertising newspapers, billboards, etc. are methods to attract as many customers as possible. Another activity that determines effective sales is the use of merchandising, i.e. marketing techniques such as the spatial arrangement of the sales room, display goods in the counter or on a shelf, promotional activities, control of shoppers’ movement, and above all, taking care of the right mood and atmosphere in a given shopping place.

KEY WORDS: consumer, merchandising, meat products, food safety

In modern wine production, the use of commercial yeast and lactic acid bacteria starters allows the production process to be carried out in a controlled and repeatable manner. Consequently, there is a growing interest among wine producers in new starters based on indigenous grape strains. Therefore, cooperation between wine producers and scientists specializing in genetic, biochemical and microbiological identification and characteristic of wild grape strains typical for a region is necessary. The result of this cooperation should be the preparation of starter cultures, typical for the regional vineyard. Projects co-financed by the Polish state or the European Union should be helpful in the implementation of these activities.

KEY WORDS: wine, starter cultures, yeast, lactic acid bacteria

Hemp oil is obtained from the seeds and flowers of hemp (Cannabis sativa L.). The most common type of oil is CBD, which is devoid of psychogenic properties. Hemp has quite a wide range of applications, ranging from cosmetology to the food industry. Both seed and flower oil have health-promoting properties for the human body. Hemp oil owes its health properties primarily to the presence of fatty acids in its composition. Included in the diet, among others has a positive effect on the blood lipid profile, thanks to which it slows down the development of atherosclerosis and reduces the risk of cardiovascular diseases. It is also considered a medicinal product with a sedative, sleep-promoting and neuroprotective effect.

KEY WORDS: CBD, hemp, impact on health

The main features of coffee as a raw material and its bioactive ingredients, such as polyphenols, caffeine, trigonelline, choline, diterpenes, and irritants are presented. The pipeline of the technological process of obtaining roasted coffee and its impact on human health was presented and discussed . Coffee has been recognized as a safe and health-promoting drink when consumed in moderate amounts by adults.

KEY WORDS: coffee, health, caffeine, chlorogenic acids, trigonelline, choline, diterpenes