Contents 12/2008

Przemysł Spożywczy okładka nr 12/2008


  • 6 Developments in Food Consumption in Poland – Krystyna Kuśmierczyk, Dorota Szepieniec-Puchalska
    • The socio-economic transformations, that started a dozen or so years ago, have substantially contributed to changes in consumer behaviours, their requirements and preferences, also in the area of nutrition. These changes concerned not only the quantity and quality of food consumed in Poland but also the structure of consumption. New trends characteristic for the societies of highly developed countries have been already observed also in Poland. Moreover, new segments in the food market have appeared. The qualitative and structural transformations in polish food habits result from growth in society’s affluence, dynamic trade development and ongoing education in the area of nutrition and health, as well as adopting the life style and consumption patterns from western countries.
      KEY WORDS: consumption of food, changes in structure of consumption, globalization of consumption, new segments in the food market
  • 14 Internationalization of the Agricultural and Food Processing Sector in Poland – Tomasz Wierzejski, Mirosław Gornowicz
    • The agricultural and food processing sector plays a key role in the internationalization of Polish economy. During the years 2004-2007, food and food products accounted on average for 9.6% of total exports and 6.5% of total imports in Poland. The highest sales volume in foreign markets has been reported for the major branches of the Polish agricultural and food sector, i.e. meat production, dairy industry and fruit and vegetable processing. However, the internationalization indicator determined as a share of exports in the total production of a given sector shows that export-oriented branches, i.e. fish processing and confectionary, have been internationalized to the highest degree. The main reasons for branch diversification of the Polish agricultural and food processing sector undergoing internationalization include the level of consumption on the domestic market, strengthening of the position on the global market, foreign demand level and the economic terms of transactions.
      KEY WORDS: internationalization, agri-food sector, world trade, food processing sectors


  • 20 Conference under the Patronage of Rzeczpospolita Polska President Lech Kaczyński


  • 22 Investment Incentives from Public Funds – Michał Turczyk
    • The companies conducting business activities in the food processing sector shall gain new opportunities with regard to state aid for investments and research & development activities. Up till now these companies have been only entitled to use the investment incentives available under agricultural aid (PROW). From the second half of 2008 food processing sector can much more easily benefit from tax relieves available within Special Economic Zones. The Monitoring Committee of Operational Programme Innovative Economy (OP IE) has decided that from the beginning of 2009 there will be also a possibility of applying for regional aid under OP IE.
      KEY WORDS: food processing sector, state aid, investments, research and development, Special Economic Zones, Operational Programme Innovative Economy
  • 26 How Polish Dairy Sector Took an Advantage from SAPARD Programme – Katarzyna Gradziuk
    • Accomplishment of the EU hygienic and veterinary standards was a precondition of functioning of dairy companies on the common market. SAPARD Programme was one of the sources of financing necessary investments. The article deals with regional differentiation of the importance of this source of financing in the dairy industry.
    • KEY WORDS: SAPARD Programme, dairy industry, investments in dairy enterprises, financial situation of dairy sector


  • 30 Rich Exhibition of Equipments and Food Ingredients – Agnieszka Górecka
  • 32 Equipments Prized with Gold Medals of Polagra-Tech
  • 33 Dominant Taropak – Henryk Piekut
  • 35 Interesting Products Prized with Gold Medals of Taropak
  • 36 Awards and Distinctions of PakStar Competition


  • 38 The Most Frequently Chosen Brands on the Market of Frozen Foods – Hanna Górska-Warsewicz
    • The aim of this study was to show the features of the most frequently chosen brands of frozen food, including brand awareness, their availability in purchase places and uniform image. The role of the brand was analysed in relation to frozen vegetables, mixed vegetables, soups, fruits, pizza, potato chips and ready-to-use meals. In the end part of this study the trade brands as the competitors of producers’ brands were also presented.
  • 44 Organic Food Marketing – Bogna Pilarczyk
    • This article attempts to define the nature of organic food marketing and to present an overview of the most important areas pertinent thereto. It has identified the correlations between organic food marketing and such concepts as ecological, social, relationship, strategic and total quality marketing. This serves as a background for the presentation of the marketing orientation of businesses operating on the organic foodstuffs market. Such orientation is characterized by: market research forming the basis for decision-making, segmentation of organic food buyers, as well as the right marketing mix composition. The product, i.e. organic food, is produced in an environment-friendly manner and offered on the market at higher than average prices. It is distributed mainly through short distribution channels, while the promotion has limited extent.
      KEY WORDS: organic food, organic food marketing, marketing orientation, organic food distribution
  • 47 BioFairs in Nurnberg – Agnieszka Górecka
  • 48 British Market – Challenge for Polish Producers of Foodstuffs – Agnieszka Górecka


  • 50 The Future of Biodegradable Packages – Hanna Żakowska
  • 51 Monitoring of Contaminations in Food Chain – Agnieszka Górecka