Contents 1/2011

Okładka "Przemysł Spożywczy nr 1/2011ECONOMY

  • 2 Growth in World Prices of Agri-Food Products and Its Consequences? – Roman Urban
    • On the world agricultural and food markets, great price rises are being registered again, of which the scale is similar to that one, recorded in the first phase of the food world-wide crisis. Its effects are visible already on the Polish market of cereal crops, milk and rape and vegetable fats; they are also becoming apparent on the market of the food. It can result in weakening the rate of growth of the domestic demand for cereals, dairy and oil products, that is, also in slowing down the pace of development of the industrial manufacture of foodstuffs. The rise in prices of cereal crops and oil meals results in violent worsening of the relation of prices of pigs and chickens up to the prices of fodders.
      KEY WORDS: food price rise, food market
  • 7 Polish Food Companies on Ranking List 2000 – Jadwiga Drożdż
    • The producers of food, alcoholic and non-alcoholic beverages and tobacco products represent 9% of companies and capital groups included in List 2000 of Polish enterprises. The share of this group in turnover amounts to approximately 5%. The mentioned List contains representatives from all sectors of food industry. Their share in revenues of individual sectors frequently exceeds 50% and in some branches of food industry it was close to 100%.
      KEY WORDS: List 2000 of Polish companies, food producers
  • 12 Corporate Social Responsibility – Michał Kociszewski, Joanna Szwacka-Mokrzycka
    • This article attempts to present the essence of corporate identity and image. There are shown factors, which have an influence on company’s image and its creation. Moreover, there is presented a role of corporate social responsibility in this process. As examples there are cited the cases of companies operating in the food sector connected with social responsibility. The article is an attempt to find the answer to the following questions: whether the image may be an important source of competitive advantage, how should the companies from food sector form their branding strategy, and what is the influence of the actions in respect of business social responsibility field on building of the corporate image.
      KEY WORDS: image, identity, corporate social responsibility


  • 15 Food Additives and Flavourings – Changes in Food Labeling – Wioletta Bogusz-Kaliś
    • The new Polish Act on Safety of Food and Nutrition from 8 January 2010 implements a package of EU regulations from 2008. It introduces the changes in the legislation on food labeling. In the paper, the author presents the rules of law in labeling food containing food additives and flavourings, taking the new requirements into account.
      KEY WORDS: food additives, flavourings, labelling, legislation
  • 22 Nutrition and Health Claims – Actual Legal Status – Iwona Wrześniewska-Wal
    • The European Commission is preparing a list of health claims (different from claims regarding risk of coronary heart disease and children growth and health). After publishing of this new list of health claims, other not listed health claims will become illegal and usage of them will be forbidden. EFSA is trying to define a list of ingredients for the food products. Food products will have to be produced according to approved ingredients’ lists in order to possess proper food and health claims. The EU requirements will be applied not only as food and health claims placed on the product packages but also in products’ advertisement or presentation.
      KEY WORDS: advertisement, food, health claims, product


  • 25 Food for Stressed Man – Krystyna Nowak, Barbara Żmudzińska-Żurek
  • 29 Coeliac Disease – Molecular, Technological and Dietetic Aspects – Małgorzata Darewicz, Jerzy Dziuba, Leszek Jaszczak
    • This paper presents characteristic of cereal prolamins and their coeliac-toxic peptides and the immune response in people genetically predisposed. In silico studies results of coeliac-toxic proteins and peptides are presented. The methods of cereal prolamin proteolysis using selected strains of microorganisms and enzymes in detoxification of these proteins are described. Advantages and disadvantages of diet for patients with celiac disease, gluten-free products market and labeling rules of gluten-free and allergens products are described.
      KEY WORDS: Coeliac disease, gluten, cereal prolamins, bioinformatics, non – gluten products, non – gluten products labeling
  • 33 Product Placement – Marketing Tool on the Food Market – Bogna Pilarczyk
    • The main goal of the paper is to present the analysis of product placement activities on food market. First, the idea of product placement has been presented and classified. Then, food brands with the highest share of voice in various channels (e.g. movies, TV shows, computer games etc.) are presented. In conclusion, the efficacy of product placement on food market is discussed.
      KEY WORDS: product placement, marketing communications, commercial advertisement
  • 36 Salt in Moderation and Iodine More – Agnieszka Górecka


  • 37 PSSS (Polish SWDO) – Packaging Selection Support System – Andrzej Hejduk, Anna Kosmacz- Chodorowska, Jan Świetlik
    • The Packaging Selection Support System of fresh fruit, vegetables and mushroom packaging was worked out within the frame of implementation of the project PL0015 by COBRO in cooperation with Norwegian partner – the Research Institute Østfoldforskning AS and the Institute of Logistics and Warehousing – GS1 Poland. In the paper, there was presented a choice of the assortment of Polish fresh horticultural products which, first of all, should be suitably packed for the needs of European wholesale market turnover. An analysis of the market was described.
      KEY WORDS: packaging, packaging selection, fresh fruit, fresh vegetables, mushrooms


  • 40 Chosen Fairs for Food Industry in 2011
  • 42 Conferences
  • 43 Poland – Union – World