Contents 1/2008

Przemysł Spożywczy okładka 1/2008

MARKET

  • 2 Commonwealth of Independent States – Sale Markets or Competitors? – Wiesław Łopaciuk
    • There were considerable changes in Polish trade under the market–driven economy. The changes concerned mainly a dynamic development in agri-food trade. In the 90’s the Commonwealth of Independent States (CIS) including Russia as a main player, were the largest market for Polish agri-food exports, while their importance on the import side was marginal. The Russian economic crisis was a watershed for developments of Polish agri-food trade at the end of the 90’s and in the present decade. The scope of trade with Russia has not recovered to the level observed prior the crisis since then. Another important issue in this respect was a ban imposed in 2005 on exports of certain Polish agri-food products by Russian authorities.
    • KEY WORDS: Polish agri-food trade, Russian market, CIS markets, Eastern markets, exports, imports

    ECONOMY

  • 8 The Level of Food Consumption in China and India – Mariola Kwasek
    • The analysis of food consumption in China and India in the context of the socio-economic development is presented in the paper. The main attention was focused on the demographic situation in the world, level of social development, tendencies in food consumption, differences in the consumption level of basic food products and food self-sufficiency. Cereal products, mainly rice and wheat, potatoes, vegetables and fruit are the basic food in China and India. An increase in wealth of society causes changes in dietary patterns in these countries. The growth of consumption of processed products, i.e. meat products, mainly pork and poultry, and in smaller degree beef, and also milk and dairy products, eggs, fishes, vegetables and fruit is observed. The consumption of grain products is decreasing.
      KEY WORDS: food consumption, China, India
  • 14 Increase of Bio-Fuels Production from Vegetable Oils – Ewa Rosiak
    • In the present decade a dynamic increase of world demand for vegetable oils results more and more from a rise in their use for technical purposes (mostly for bio-fuels production). In the nearest future the development of the bio-fuels sector will influence global demand for vegetable oils. In the past years the bio-fuels sector used ca. 40-50% of the increment of the world oil production. Development of bio-fuels production significantly influences on the rise of vegetable oil prices on the world markets.
      KEY WORDS: production of oils, bio-fuels

UNION FUNDS

  • 16 Who are European Funds in 2008-2013 for – Marek Wigier
    • Polish food industry will gain 1,1 mld euro from Rural Development Programme budget in years 2008-2013. This amount will be allocated for investments in increasing competitiveness of production and wholesale trade. This sum is bigger than subsidies from SAPARD Programme and Sectoral Operational Programme „Restructuring and Modernisation of the Food Sector and Rural Development” 2004-2006 in total. Financial support from Rural Development Programme budget will have direct positive influence on regional economic development. It will also increase the pace of development of infrastructure and diversification of business activities on rural areas.
      KEY WORDS: public assistance, investments, food industry

TECHNOLOGY

  • 18 Success and Failure – New Food Product Development – Bohdan Achremowicz, Stanisław Kowalski
    • In this article stages of new food product development process are described and discussed. Factors affecting success or failure of new product development process are presented. Some examples of introduction of new product are described with regard to their marketing success or failure. Some problems and future prospect in new food product development are pointed out. It is stated that the most important factors in the way to success are: original concepts, market and consumer knowledge and consumer/retailer involvement. On the other hand failure of new product is usually connected with the lack of consumer/retailer involvement, imitation („me too” products) and the lack of proper marketing activity.
      KEY WORDS: food product development, new food product
  • 27 The Quality of Hamburgers Offered on Polish Market – Krzysztof Krygier, Katarzyna Maksimowicz
    • Examined were 21 hamburgers presented on Polish market. Only one of them was produced with pure meat (beef) with only salt and pepper (McDonald’s), others were produced with pork, poultry or their mixtures, one was made from fish and two of them were vegetarian. In meat hamburgers the main meat component was mechanically deboned meat plus up to 23 additives (bulking agents, preservatives, flavor enhancers). Chemical composition showed deep differences: protein 10-24%, fat 8-21%, carbohydrates: 0.6-21% and salt 0.6-2.4%. Content of calcium and cholesterol were extremely different – 0.02–0.44% and 0-454 mg/100 g, respectively. The reason for those differences is a very high content of mechanically deboned meat in some hamburgers. The quality of hamburgers offered on Polish market is very variable, the majority of them are of poor nutritional quality.
      KEY WORDS: hamburgers, mechanically deboned meat, protein content, fat content, calcium content, cholesterol content

FAIRS

  • 24 Polagra-Tech and PakFood – for the First at Fair in Poznań – Agnieszka Górecka

COMPANIES

  • 34 Polish Food Enterprises on the 2000 Ranking List – Jadwiga Drożdż
    • The producers of food, alcoholic and non-alcoholic beverages and tobacco products represent about 10% companies and capital groups included in List 2000 of polish industrial companies. The share of this group in turnover amounts to approximately 6%. This List contains representatives from almost all sectors of food industry. Their share in revenues of individual sectors frequently exceed 50% and in some branches of food industry was close to 100%.
      KEY WORDS: food industrial companies, revenues of companies
  • 36 Finistere – Lant of Production of Plants in Brittany – Agnieszka Górecka

BRANDS

  • 40 The Most Valuable from the Valuables – Hanna Górska-Warsewicz
    • The brand is perceived as a name or in the wider aspect as a product assuring of benefits and added value, respected by consumers in decision-making process. In the article results of the Fourth Ranking of the Most Valuable Polish Brand were introduced, published by Rzeczpospolita in co-operation with the Board of the Brand Patrons. Ranking was created based on the brand value as a financial measure in million zlotys. The special attention was given to detailed rankings in the scope of the strength of the brand, their prestige, brand awareness, the perceived value and the perceived quality.
      KEY WORDS: brand, value of the brand, strength of the brand, brand awareness